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Market research - Coggle Diagram
Market research
early days
online surveys
non-incremental jumps
Homebrew Computer Club meeting
eye tracking system
understanding of customer's desires
registering every eye movement
controlled by tiny cameras
connection with focus groups
roles
part of marketing intelligence feedback process
primary tool for new opportunities
functions
descriptive
gathering and presenting statements
diagnostic
explanatory step
predictive
descriptive and diagnostic research for predicting
disadvantages
immediacy
small size
demographic of participants
behavior of participants
types
Quantitative
numbers and statitics
information from published reports and data banks
value of market
Qualitative
attitudes and opinions
interviews with target customers and focus groups
in-depth analysis
ensuring success
primary research
time-consuming
for starting companies
feasibility
avaliability of improvement
modifiable materials
secondary research
cost-efficient
target on competition's flaws
less time requiring
resources
libraries
data banks
researching firms