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Marketing your Business - Coggle Diagram
Marketing your Business
Marketing Mix
The 4 P's
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Promotion (communicating with potential customers in order to attract their attention to a product or service.)
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Product Life Cycle
Durability
Goods that are durable, such as cookers, will not have to be replaced for many years. This can result in new sales decreasing rapidly.
Fashion
Sales of highly fashionable items, such as clothing, usually go into decline very quickly when they are no longer in fashion.
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Marketing mix
Some firms successfully redesign the entire marketing mix for products where sales are declining. This gives them a new lease of life. This was successfully done for Club Orange and Skoda cars.
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