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логотип озона - Coggle Diagram
Brand perception
Undervalued
Fallen angel
Unknown history
Mistrust
Empire
Too simple
Basic (like everyone)
Problems inside the company
Assortment
Don't know what to buy
Turkish market
Products that do not match
Chaos
Can find anything
Books
Toys
For everyone
Household goods, basic necessities
Delivery, packaging
Fast and secure
Corporate branded scotch tape
Blue, huge bag
Carton pack
Bright truck
Ecological
Blue colour
Looks too simple
Cheap
Cold shade
Cheap low-quality toy-cube like in USSR
Sea
Cool robot
Bright sky
Basic, standard colour
Looks like it was done buy a child
Too bright
Interface, web-site
Visual congestion
No "HOME" button
Non-standartised
Like everyone, usual
Too bright, no dark theme
Benefit
Discounts
Saving time
Cashback, loyalty system
Saving money
Gifts from partners
Advertising
Obsessive
Collaboration with figure skaters
single "Ozon-zon-zon"
Sponsor of figure skating
Cringe
Distribution points
Convinient parcel automats
Free coffee
Huge queues
Russian Post
Young workers
Hospital
Near the house, on the way
Dirty inside
