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Growth Model, ways to impact your business’s revenue growth by making…

- - - - 山屋小幫手
      - Add quality trails for featured download (since downloading requires sign-up)
      - MGM
      - Encourage share users page?
      - Safety Watch?
    - - Reminder for upload
      - Claps & comments
      - Gamification
      - Stable service
      - Easy onboarding
    - - Pro only features
      - Limit free features
      - Add popular requested features (i.e. better & more detailed map layers)
      - Lower Pro churn rate
      - Adapted version of Safety Watch to cater to organizational needs
  - - - Target educational organizations
  - - - Search Ads on App Store, Google Ads
      - SEO
      - Partners
      - Shared on social media
    - - App push notification
      - [Free user] EDM with new feature notice / contents of value
      - In-app events
    - - Avoid churn: EDM with new updates on Pro / free features / contents of value
      - Provide non-product perks for Pro members (i.e. coupons, discounts, etc.)
      - Pro feature landing page(s)
      - Retargeting Ads
  - - - Provide high quality and timely customer support
      - 24/7 support?
    - - Provide better and thorough service for Pro member to decrease churn