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Something Different Bakeshop, Home of the Original and Famous Baked…
Something Different Bakeshop
About SBD
Restaurants
Previously a cafe
Alex the III
Coffee shops
Blue Kitchen
Wobbly Pan
EST 1980
40 years running
Commissary
Santiago's
Personality
It's really something different
Fresh
High quality
Family-oriented
Home-y
Traditional
Sweet (and savory)
Old school
Warm
Innovative
Community
Equipment
Whisk
Timer
Spatula
Hand mixer
Electric mixer
Tray
Rolling pin
Baker's Hat
Oven
Baking tools
Mixing bowl
Ingredients
Baking powder
Flour
Sugar
Eggs
Salt
Butter
Baking soda
Oil
Chicken
Yeast
Roast beef
Pandan
Tuna
Coffee
Dough
Cashew
Collaterals
Boxes
Tarpaullins
Jars
Online posts
Stickers
Menu
Eye-catching
Colorfull
Product/promo ads
Official receipts
Aprons/Uniforms
Products
Loaf
Palmiers
Raisin bread
Cinnamon Rolls
Bake-at-Home Line
Sans Rival Cookies
Polvoron
Chicken Empanada
Pandesal
Pan de Ube
Mango Tartlets
Pan de Pula
Pan de Coco
Ube Cheese Pandesal
Banana Chips
Ensaymada
Tuna Empanada
Kesong Puti Bites
Cream Cheese Rolls
Roast Beef Empanada
Chicken ala King Empanada
Asado Buns
Bicho bicho
Canonigo
Cookies
Cake
Individuals
Family
Bakers
Grandpa & grandma
Titos & Titas
Consumers: Millennials, Gen X, Baby Boomers
USP
Original and famous baked chicken, palmiers, and sans rival cookies
Family-owned recipes
Recipes perfected through research and development
Goals
Improve overall branding
Improve brand awareness
Improve brand identity
Putting products in groceries and supermarkets
Home of the Original and Famous Baked Chicken Empanada