In order to minimise the impact of seasonal trends, business owners need to think of parts of their business they can control to generate demand when it’s not typically sought after by the market. Here are some strategies to overcome the issues of seasonality. 1. Build email database all year round- The reason being, is that a database of people who are genuinely interested in your brand, and who are wanting to hear from you on email are more likely to buy from you than those who aren’t subscribed. 2. Implement a ‘Low Season’ Content Strategy- Regardless of when people choose to travel, they are dreaming of their next holiday all year round. So leading up to the slow season, publishing blog posts that are centered around experiences they can enjoy in your region during the off-season. 3. Re-engage your locals & offer special deal for loyal customers- Whilst we don’t support the general idea of product discounts, there is merit in offering your locals and loyal customers a special deal if they stay/play with you during the off-season.