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Topic 5: Pricing - Capture customer value - Coggle Diagram
Topic 5: Pricing - Capture customer value
What is Price?
Price is the amount of money charged for a product or services which customer exchange values to gain benefits.
3 Pricing Strategies
Value-based Pricing Strategies
Competition-based Strategies
Cost-based Pricing Strategies
3 Operational Pricing Strategies
2.Product-Mix pricing Strategies
2.2.Optional-product pricing
Pricing optional or accessory products sold with the main products
2.1. Product-line pricing
Setting Prices across an entire Product LIne
Different price among products (nuoc uong 3 vi khac nhau, khac gia)
2.3. Captive-Product Pricing
Pricing products that must be used with the main products
2.4.By-Product Pricing
Pricing low-value by-products to get rid of them or to make money on them and the main products
2.5. Product-bundle pricing
Combo fast-foods
same products, different flavors
Pricing bundles of products sold together
1.New Product Pricing Strategies
3.Price-Adjustment Strategies
Customer-segmented pricing
Who, where, how, what
Location- based pricing
Different price for different locations, even though the cost of offering each location is the same
Discounts
A quantity discount (by one times purchasing)
A seasonal discount (out of seasons)
Time-based pricing
Dynamic Pricing
Meet the characteristics and needs of individual customers and situations
high demands on the time, seasons and market.
Psychological Pricing
:
Odd pricing ($1.99)
Promotional pricing
Temporary reduce the price to upsale
Other internal & external Consideration affecting price decisions