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CHAPTER 8 STRATEGIC OPTIONS AND CHOICE - Coggle Diagram
CHAPTER 8
STRATEGIC OPTIONS AND CHOICE
PORTER'S GENERIC STRATEGIES
STRATEGIC CHOICE
Benefits
Generate options
Linked to each other
Are well-known such have credibility
Can be used simply
Provide a useful starting point
Limitations
They are simplistic
Models will not provide solution
Produced when environments were different
Do not apply to everysituation
STRATEGIC CHOICE
Decide direction
Choose Method to achieve
Develop Strategy
MODELS
2) Strategy Clock
3) Strategic direction
4) Methods of strategic development
5)Corporate market activity and
non-market strategies
6) Strategy evaluation
7) Strategic choice
1) Porter's generic strategies