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market research - Coggle Diagram

- - - - Explores attitudes and behaviour in-depth Larger sample sizes
      - Encourages discussion Impartiality and accuracy
      - Flexibility
  - - - Larger sample sizes
      - Encourages discussion Impartiality and accuracy
      - Flexibility Faster and easier
      - Data is anonymous
      - Offers reliable and continuous information
      - cons
        
        Limited by the set answers on a survey
        
        Bias in the sample selection Research is not carried out in their normal environment
        
        Lack of privacy Unable to follow-up any answers given