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5 Stages CRM, 1, 2, 3, 4, 5 - Coggle Diagram
5 Stages CRM
Reaching potential customers
- Build brand awareness
- Segmentation of audiences
Learn about your target audience
- Research to identify their audience's target demographics, interest and preferred channel of communications
Segmenting your target audience
Create to segment based on similar interests or demographics
- To know which types of people are most likely to become customers
- Who their campaign should targets
Creating marketing campaign that speak to those target demographics
- To identify to what works and what doesn't
- To create unique campaign for unique customer segments
CRM tools to show the pattern of the past leads and customers. By understanding what resonated with leads, marketers are better equipped to create effective campaigns.
Gain Leads/Engagement
Introduce brand to potential customer and encourage them to learn more and engage.
Users more engage when receive quick response, comments on social media
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Sales Team - could use CRM system to set up live chat and the team can proactively reach out to the potential customers who land on the website
With customer data, can personalize your outreach with the lead to start the relationship off on the right note.
Provide Superior Customer Service
Excellent customer service one of the biggest factor that keep customer to come back.
Customer service one of the main reason that determines the loyalty of customer to a brand. Support teams must be able to deliver superior support wherever, whenever and however the customer expect.
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Customer expect to have a choice of channels when reaching out to customer support.
The CRM system have the customer information and resources, the sales person need to resolves customer issue quickly and effortlessly.
Convert Leads into Customer
Sales Person must be skilled at identifying how interested leads are and whether they're interested enough to make a purchase.
CRM system is very helpful. The historical data from past successful sales can be used to identify lead qualification criteria.
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If leads do seem likely to make a purchase, the sales person must able to encourage them further and build their trust enough to convert into customer.
Customer Loyalty & Upgrading
Key way existing customer provide value by upgrading to more expensive products. Personalized recommendation via email are a great start.
Can use CRM system to organize customers into smart lists based on similar purchase history. You can create custom templates email that send relevant product releases to entire list of customer at once.
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