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Women in India’s Toy Industry - Coggle Diagram
Women in India’s Toy Industry
Toy Industry in India
Target: 2% share of global exports by 2025
Demand forecasted to grow at 10-15%
0.5% of the global industry size
Emerging markets: US, EU and Middle East
3 million workers, of which 70 per cent are women
Challenges
Small scale
Less competitive
Unorganized and fragmented
Toy Industries & Women Empowerment
Women acts agents of change
Equal task division and partnerships
Financial security and skill development
Traditional industry, ex. ‘Vilachary‘ clay toys
Avenues for socio-economic empowerment
Govt Initiatives
Formal recognition in years
Cluster based production
Atmanirbhar Bharat
Roadmap for toyoconomy
Toycathon