Design Roadmapping in an Uncertain World - Coggle Diagram
in an Uncertain World
Portfolio Planning and Roadmapping
Emergence of Design Roadmaps
Uses of Roadmap
The dimension of Service Delivery
Something extra: People, Physical Evidenc and Process
Challenges with Existing Product and Technology Roadmapping
Gaps in Current Roadmapping Practices
Lack of Customer Focus
Inflexible under VUCA Conditions
Design Roadmapping for a VUCA World
Volatile market conditions, driven by quick new product development cycles, rapidly invalidate traditional roadmapping insights.
High market uncertainty, fast- moving technological change, over production of digital artifacts that replace hardware products.
Complex intermediaries and layers between users and firms become obstacles to acquiring the actual voice of customers.
Difficulty both interpreting what customers want and developing meaningful concepts that address the voice of customers.
Design Roadmapping Applications in a Large Corporation and a Small Startup
Large Consumer Product Technology Company Case Study
Small Startup Company Case Study