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Scarcity Tactics (The Advent of Retromarketing and how Advertisers try to…
Scarcity Tactics (The Advent of Retromarketing and how Advertisers try to make Consumers Miserable)
Introduction
What are scarcity tactics?
Limiting supply or time to get a product
What is Retromarketing?
Advertising of old
How do they work?
Dopamine quote etc
Scarcity tactics in past
Limited edition
Limited run cars
Custom pianos/dresses etc
Books, signed etc
Beanie Babies
Discontinuing lines at seemingly random
Modern scarcity tactics
Hype marketing
The pre-order
Little Mix as basic example
NFTs
Boring normal ones
Middle aisle in Lidl and Aldi
Is it good or bad?
Good bc...
Increases sales
Increases value of items
People appreciate after waiting for the product
Bad bc...
Increases anxiety in consumer
Dishonest when falsely controlling quantities
Short-lived
Increases mindless consumption
Doesn't put value on quality, only on rarity
Bad for environment
And does it matter if it's good or bad?
Do consumers enjoy the bait-and-switch or not?