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Discover Ways to Differentiate Service Delivery - Coggle Diagram
Discover Ways to Differentiate Service Delivery
The dimension of Service Delivery
Product
Price
Place
Promotion
Something extra: People, Physical Evidenc and Process
Strategic Service Design Dimension
Marketing (Product and Price)
Standardized - Customized
Open - Selective
Equal treatment - unequal treatment
Restricted access - Unrestricted access
Discrete relationships - Continous relationships
Limited menu - Full menu
Bundled offerings - Unbundled offerings
Operations (Processes, Place and Physical Evidence
Company Production - Customer Production
People delivery - Equipment delivery
Close - Far
Fixed flow - Flexible flow
Unit - Batch
Synchronous - Asynchronous
High comfort - Low comfort
Human Resources (People)
Couple-Decoupled
Empowerment - Control
Specialized - Generalized
Team -Individual
In-house - Outsourced
High commitment - Low Commitment
