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Product and service design, Link Title - Coggle Diagram
Product and service design
Importance of new product development
incremental enhancement of existing products
New generation products
Breakthrough products
New product failure rates
the company cannot support growth
the product is launched too soon
The product does not have sufficient appeal to the market
The customer does not understand the product
There is no market for the product despite novel features
Design as a process
Concept generation
concept screening
preliminary design
evaluation and improvement
prototyping and final design
Phases1-4 the 4 D's
Discover
Define
Develop
Deliver
Design thinking 6 principals
Reframe ideas
Understand the user
No idea is too wild
Collaborate
Test your ideas
See the bigger picture
Products and services
Product design
Aesthetics
Reliability
Maintainability
Durability
Produce-ability
Service design
The organising idea, what is the purpose?
The service experience
The service outcome
The service operation
The value of the service
Quality function deployment, QFD
Identify what attributes the customer wants from product
Identify the product characteristics to meet customer needs
Identify the links between the attributes and the characteristics (what v how)
Id conflicts or trade off's
Compare proposed features with competition and why characteristics are to be deployed
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