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SWOT Analysis - Coggle Diagram
SWOT Analysis
Strength
S1: the combination of cafe and flower arrangement workshop is rare in Penang F&B industry (differentiate from other competitors), able to charge a premium price?/ first mover
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S3: attract eco-friendly customer market using kraft container, PLA biodegradable bags
S4: the ability to attract wide-ranged of customers from serving halal food in terms of cafe and flower workshop
Friendly customer services, professional flower arrangement tutors, personalized services
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Threats
T3: intense competition around the operating area (mention the café side)
- contradict with strength of uniqueness
T4: Covid-19 outburst might undergo lockdown in the future
- lockdown
- social distancing
- reduce dining-in
why don't prefer dine it?
- folk are not in a rush just yet to dine in their favourite eateries despite having completed their Covid-19 vaccination
- still cautious of going out and preferred to take a wait-and-see approach
- only consider dining in if the restaurant is not crowded,
- many food establishments had yet to allow dine-in.
Many choosing not to dine in restaurants for now, Aug 2021
83.4% are fully vaccinated in Penang
Covidnow
- When retail and F&B outlets were allowed to open in August, many either remained closed or did not allow dine-in for up to a month, as not all of their employees had been fully vaccinated.
- overall sales have yet to return to pre-Covid-19 levels for reasons such as limited seating capacity and restrictions on seating arrangements that discourage social gatherings of more than two people.
- many families are still reluctant to bring their young children and old folks out to dine
- F&B outlets (cafés and restaurants) recorded a year-on-year decline of 10.9% in 2Q2021.
Cover Story: Living with Covid-19 key to economic recovery
"I was concerned since my kids aren't eligible for vaccination yet but they have been stuck at home for so long. I made sure the restaurant was not crowded and we sat at a table outside"
T2: climate change/ seasonal might impact the supply of fresh flowers
- we are not using imported flower
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Potential competitors
- Will customers learnt the skills and create another similar business?
Weaknesses
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W1: has a higher starting cost than other competitors in terms of providing flower arrangement workshop
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start up cost (cafe and florist side in compared with competitors)
- may charge higher prices
- loss competitiveness in cost advantage
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