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International marketing launch - Coggle Diagram
International marketing launch
Remain the initial name "Physique"
exclusive outlets in overseas markets
supermarket
mall
showroom
10 countries
Americas
Canada
Mexico
UK
Brazil
Europe
Germany
Italy
Asia
Japan
China
Korea
Vietnam
Expanding targeted customers: 24-40
New container look
Design(luxurious feeling): black matte paper &gold foil
Material: unchanged
Shape: Octahedron
Remain the price
75$/75ml
$95/100ml
$60/40 ml
SLOGAN: Physique - Magic for man
Promotion: Celebrity endorsement:
David Beckham, CR7