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EMAIL DIRECT MARKETING ( EDM ) - Workflow Chart, BENCHMARK, EDM - Coggle…
EMAIL DIRECT MARKETING ( EDM ) - Workflow Chart
FLOW CHART
REQUEST DESIGN
RESEARCH 3 DESIGN
DISCUSS WITH ZIKRI / HOD
SUBMIT JOBSHEET
GET APPROVAL FROM ZIKRI / HOD
SCHEDULE & BLAST
DONE !!
REQUEST COPYWRITING
RESEARCH 3 REFERENCE
DISCUSS WITH ZIKRI / HOD
SUBMIT JOBSHEET
GET APPROVAL FROM ZIKRI / HOD
SCHEDULE & BLAST
DONE !!
FIND 3 REFERENCE FOR CONTENT
GET APPROVAL / DISCUSSION
SUBMIT JOBSHEET TO COPY WRITER
WITH APPROVED REFERENCE
GET APPROVAL FROM HOD
COMPLETED UPDATE INFINITY
SENT TO DESIGNER FOR 2 ARTWORK
GET APPROVAL FROM ZIKRI / HOD
SET UP MAILCHIMP TEMPLATE
1 more item...
BENCHMARK
OPEN RATE - 19.70%
UNIQUE CLICK RATE (OR) - 5%
CLICK RATE (SD) - 1%
UNSUBSCRIBED (SD) - >0.1%
UNSUBSCRIBED (OR) - >0.7%
EDM
1.) DRAFT A LAYOUT
2.) COPYWRITING
3.) EMAIL TEMPLATE
4.) SET UP MAILCHIMP & TEST
5.) LAUNCH !!