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key accounts & management - Coggle Diagram
key accounts & management
event organisation business
main goal: to survive as a business
finding new clients & keeping old clients happy
two types of accounts : normal and key
normal accounts are for when clients are new to the business and have not developed relations with the other party
normal accounts could become key accounts
key accounts are regular clients that contribute more to the company's revenue compared to a normal account
important to keep good relations with both accounts for business to do well
business law:
contract between both parties
understanding the contractual obligations
POM:
business organisation structures
Traditional : Functional and matrix
Innovative: Team and Network
POM:
functions of management
planning
leading
controlling
organizing
MICE
A.K.A Meetings, Incentives, Conferences, Exhibitions
factors to consider when planning the programmes :
IHT:
seasonality and accessibility
seasonality : influenced by seasons, public holidays, events & school schedules
accessibility : venues, logistics, transport
clients can hire event organsiation business to organise these platforms for them
B2B
sales and distribution :
Business to business (B2B)
transaction between businesses such as one involving a manufacturer and a wholesaler
EVENTS
mixing of business & leisure
Company pays for most of the trip
employee has a chance to spend their own money on leisure activities
IHT:
Business to consumer (B2C)
IHT:
Tourism demand
individual's motivation to travel and their ability to do so
types
local/community
major
Hallmark
Mega
Running an event
using the event marketing mix
8PS
(sales and distribution)
packaging & distribution
price
promotions
partnerships
People
Programme
Place
Product