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KACM Individual Assignment 1: How Past Modules are Linked to KACM -…
KACM Individual Assignment 1:
How Past Modules are Linked to KACM
Business Law
Contract Management
Principles of Marketing
8 P's
People
Partnerships
Program
Promotion
Place
Packaging & Distribution
Product
Price
Service Characteristics
Intangibility
Inseparability
Variability
Perishability
Sales & Distribution
Negotiation
Business to Business (B2B)
Travel Geography
Seasonality
Peak Period
Lull Period
Push & Pull Motivations
Pull: External factors (E.g. Attractive Travel Destination)
Push: Internal factors (E.g. Based on
Personality Traits, Personal Needs & Wants)
Principles of Management
Event Organization Structure
Divisional
Matrix
Functional
Network