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Products, Services and Branding Strategy - Coggle Diagram
Products, Services and Branding Strategy
PRODUCT
Services
Inseparability
Variability
Intangibility
Perishability
Can't sell what has been sold before
No ownership
3 levels
Actual product
Augmented product
Core value
Sell experience
2 types
Consumer
Industrial
Definition
Acquisition
Use, consumption
Attention
Satisfy
Wants
Needs
BRANDING
Advantages
Legal protection
Segmentation
Quality assurance
Premium
Identify
Extension
Brand extension
Multibrands
Line extension
New brand
CONSUMER PRODUCTS
Types
Speciality
Minimum comparision
Loyal to brand
Unique
Convenience
High frequency
Usually low price
Minium consideration
Shopping
Considerate
Less frequent
Unsought
Hard to sell
Very low frequency
Consideration
Behaviour
Distribution
Price
Promotion