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Growth - Coggle Diagram
Growth
Organic Growth
Gaining new customers
Reduce the price , open more shops
Increasing output
Selling more products
Developing new products
To target a wider range of customers
Increasing market share
Selling more than competitors
External Growth
Merger
Two or more businesses agree to join together
Diversification (merged but not connected)
Takeover
Horizontal Growth
Two businesses in the same production sector
Vertical Growth
Backwards
You buy supplier
Forwards
You buy out who you supply to