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Qualitative Analysis, a special type of content analysis where the…
Qualitative Analysis
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the analysis of data such as text from interview transcripts; heavily dependent on researcher's analysis personal knowledge of the social context where the the data is collected; making sense of or understanding a phenomenon rather than predicting or explaining it
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requires researchers suspend preexisting expectations or biases before analysis data & let data dictate the theory formulation
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- Open coding-identifying concepts or key ideas hidden within textual data possibly related the studied phenomenon
- Axial coding-categories & subcategories are assembled into causal relationships or hypotheses that can tentatively explain the phenomenon of interest
- selective coding-identifying a central category or a core variable and systematically and logically relating this central category to other categories
Content analysis-systematic analysis of the content of a text (who says what, to whom, why, and to what extent, & with what effect)
- when there are too many texts to analyze, the researcher samples a selected set of texts from the population for analysis
- the researcher then identifies & applies rules to divide each text into segments or chunks to be treated as separate units of analysis=unitizing
- the researcher constructs & applies 1 or more concepts to each unitized text segment in a process = coding
- the coded data is analyzed and often, both quantitatively & qualitatively, to determine which themes occur most frequently, in what contexts, and how they are related to each other
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Software programs exist to automate the coding process in qualitative research methods. They can quickly and efficiently organize, sort, search & process large volumes of text data using user-defined rules
These programs can't decipher the meaning behind certain words phrases or context within words or phrases used that may lead to significant misinterpretations in large scale qualitative analysis.
a special type of content analysis where the researcher tries to interpret the subjective meaning of a given text within its socio-historic context
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