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Marketing Mix - Coggle Diagram
Marketing Mix
7 Ps
5th P
People
Traditional
Place (distribution)
Distribution Channels can provide:
Information (Changes in environment, other stakeholders, etc)
Promotion
Matching (customers needs to a product)
Contact (potential buyers or consumers)
Negotiating (agreeing price or terms)
Financing (for channel distribution)
Risk taking
Promotion
Product
Product Benefits
Augmented Product
Warranty
Delivery and credit
After-sales service
Installation
Core Product
Actual Product
Styling
Brand name
Features
Packaging
Quality
Four main types: Convenience, Shopping, Speciality, Unsought
Pricing
Extended
Physical Evidence
Process