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Types of FPD - Coggle Diagram
Types of FPD
New to World: products that have never been on the market before are known as New to the World or product innovations.
may employ new technologies, new packaging and processing, provide a new way to prepare other foods or offer a new concept in food
Rare form of FPD but are often are successful in the market because the novelty of the new product excites consumers and encourages them to buy
The impact of food availability due to the Internet, migration and world travel continues to support the new to the world development process
Require careful planning, pricing and marketing strategies as they must fulfil a consumer need.
Expensive to develop and launch a completely new product due to the need for new equipment, technological innovation and training, and to follow up with advertising and promotion
Examples
Ruby chocolate, made from a special type of cacao bean which has a naturally betty flavour was an innovation that was introduced by Nestle to the consumer market in January 2018
Noshu
Their NTW low-carb and low-sugar bakery goods and desserts use a unique blends of zero or very low GI natural sugar substitutes, designed to be better alternatives for those reducing their sugar intake
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The effects of added sugar intake such as higher blood pressure, inflammation, weight gain, diabetes, and fatty liver disease, are all linked to an increased risk for heart attack and stroke
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Sipahh Straws, an innovative NTW product, became an instant success because of the unique way in which the product worked
Each straw contains a portion of controlled beads of flavour and the straw can be added to a class of milk so that as the straw was sipped, the milk was subtly flavoured
Children can enjoy flavoured milk as part of a balanced diet, with less sugar and no artificial colours or preservatives
Used new technologies and materials such as plastic that are readily available to make an innovative product
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NEW Vetta Ready Pasta
Pasta only needs to be microwaved for 60 secs and is suited for time poor people as it saves consumer time so that they do not have to cook the pasta
Functional food product: Contains twice the fibre and 25% less carbs than. regular flour and provides health benefits and nutritional value beyond what you would normally expect from white pasta, which is generally not a high fibre food
Single serving which means it is designed for people who live alone or in small households which reflects societal changes eg. people having less children, aging population
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Technological development that have taken place means that food manufacturers can make new products that are more nutritional and suited to a health conscious consumer
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Product line extension: use of an established product’s brand name for a new item in the same product category by introducing new flavours, forms, colours, added ingredients or package sizes.
changes the recipe may be to alter its nutritive value, or to make it low in salt or high in fibre
Companies opt for line enhancement as a way of retaining their customers and improving their product.
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makes up 70% of all new products as it is cheaper to extend rather than to produce a new product and increases company profitability and market share
less research, planning, reorganising and staff training to produce line extension produce line extension
While line enhancements are a safer, lower-cost way of attracting customers, they produce less profit than a brand-new innovation
Food manufacturers use line extension as a strategy to attract consumers, as they are more likely to try a new food product because they already trust the brand
The production facilities such as the equipment and infrastructure to develop the food product is already readily available, so these do not have to be changed drastically
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“Me too” food products: when a food producer imitates or copies a new food product or concept made by another company in order to take advantage of another company’s success
New product lines allow a company to attract customers to enter an established market to improve profitability and increase market share
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Research and development of Me Toos is more expensive than line extensions because it requires new equipment and supplies, a longer time to develop product, Staff Training or more professional expertise
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Examples
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Pepsi developed a product that was a copy of Coca-Cola so they rely heavily on extensive marketing such as celebrity endorsement as it is difficult entering a market where Coke already has a large target market
Generic brands such as Coles and Aldi make copies of successful food products and sell them at a cheaper price
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