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Honda Case Study - Coggle Diagram

- - - - The BCG Report
        
        Examine Competition
        
        at a high level of abstraction
        
        With heavy reliance on micro-economic concept such as the experience curve
      - Honda established American Honda instead of relying on distributors
      - They pushed the small and lightweight motorcycles in the U.S market
      - Their motorcycles were better, stronger, cheaper and produced with more efficiency than all other producers
      - They entered the U.S market in 1959
  - - - How a manager allocates time and attention
    - - Example is IBM three basic beliefs
        
        Respect for the dignity of the individual
        
        Offering the best customer service in the world
        
        Excellence
      - Example of AT&T
        
        Universal service
        
        Fairness in handling personal matters
        
        Work should be held in balance with family and community