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Aims and Objectives - Coggle Diagram

- - - - This could include:
        
        USP
        
        Strong brand
        
        Motivated workers
        
        Strong financial indicators
    - - This could include:
        
        Demotivated staff
        
        Poor customer loyalty
        
        Poor financial indicators
    - - This could include
        
        Market trends
        
        Competiton
        
        Acquisitions
        
        New segments
        
        Legislations
        
        Economic climate
    - - This could include
        
        Obstacles
        
        Competition
        
        New enterents
        
        Changing technology
        
        Economic climate
- - - - These are:
        
        Adaptable as the tactical approach can change to adjust to changes in the market
    - - This can be based on:
        
        Management assessments of market opportunities
        
        The economic situations
        
        the resources and technologies available to the business
  - - - Concerned with the strategic decisions a business makes that effect the entire business
      - They should:
        
        Set objectives for overall financial performance
        
        Propose mergers or acquisitions
        
        Long term human resource planning
        
        Allocate resources to different business divisions
    - - The course of actions that leads to achievement of the stated goals of the corporate strategy (normally contain a mission statement)
    - - are plans to be implemented by individual units (products or geographical divisions) within a business
      - This will:
        
        Communicate overall corporate strategy to the divisional managers
        
        Shape the plans the divisional managers create
    - - Plans to be implemented by each of the areas (marketing, finance, human resources, and operations) within a business
      - These are:
        
        Guided and limited by the higher level corporate and divisional strategies and will support these strategies