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Pitch for I - Coggle Diagram

- - - - Influencers
      - In-house resource to run it. Plan the shoots, book the talent, edit the video, promote the video
      - Finance off site shoots with supplier network
      - Brand partnerships with other brands
    - - Not universally agreed
      - I think this would put clear water between us and any other imitators.
  - - - Move average number of orders per customer up, what does that do?
        
        1.7, to 2.0, to 2.5 etc.
    - - £70
- - - - Mindful chef, gousto, pasta evangelists, hello fresh, riverford organics.
        
        Pasta evangelists purchase in 2021 circa £40 million.
        
        Pasta evangelists had previously raised multiple rounds of funding, the most recent being £3.5 million in 2020.
        
        Physical space being an exciting investment opportunity in the right space https://www.privateequitywire.co.uk/2020/02/10/282816/pasta-evangelists-raises-gbp35m-expansion
        
        Massive Deliveroo presence accounting for 30% of their revenues
        
        Partnering with restaurants to cook and sell the pasta.
        
        https://www.ft.com/content/17da9569-0074-41d5-8c64-f36f788d8afe
    - - Just a pre-existing concept that no one has commercialised.
    - - Fishbox? They seem to be the only ones who have launched a subscription only service. But, how busy are they? Are they taking over? I dont think so. Their homepage banner is the same as it has been for years. The last post on their instagram was 1 year ago. With a pretty simular story on IG
    - - 2500 a month year 2 (£125,00 per month, £1.5 million annual)
        
        6000 a month year 3 (£300,000 a month, £3.6 million annual)
  - - - Not everyone wants to go that far
        
        Pescatarians to bridge the gap
  - - - If we took just 1% of UK frozen seafood sales we could be a £40 million company
        
        Frozen seafood saw a big boost compared to chilled.