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Minority Social Influence - Coggle Diagram
Minority Social Influence
Consistency
Influence likely to occur when minority member shares same view and retain it
Draws attention and makes others rethink views
Commitment
Members demonstrate dedication by sacrifices or extreme behaviour ( augmentation principle )
Not acting out in self-interest
Argues importance of majority
Flexibility
Influence more likely when able to compromise
Over time, members of majority time to listen to minority view
Can't be seen as dogmatic
Moscovici et al
172 females
36 slides of different shades of colour
State aloud answer
Two confederates out of 6 pp
1st condition - consistent - said green 36 times
2nd condition - inconsistent - 24 green, 12 blue
Consitent trial - agreed 8.2%
Inconsistent - agreed 1.25%
Consistency is important for exerting minority influence - 6.75% more effective
Colour perception task they were told
Evaluation
Support for consistency
Moscovici found...
When consistent, influence majority
Inconsistent - ignored by majority
1.25% of pp
Rose to 8.2% when consistent
Support for flexibility
Nemeth found...
Consistency not most important factor - flexibility is
Groups of 4, agree of compensation to pay
1 confederate in a group
1st condition - inflexible - didn't compromise
2nd condition - flexible - slightly higher compromise
Little influence when inflexible
Flexible - more likely to change view
Biased sample
172 females
Low population validity
Females more likely to conform
Also, Nemeth cannot be generalised
Used students - adults might not conform the same
Broke ethical guidelines
Deceived - told it was a colour perception task
No inform consent
Needed deceiving
Otherwise, see demand characterises