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Growth - Coggle Diagram
Growth
Internal
Hiring new employees
Selling shares
Opening new locations
Market share
Selling a new product
Getting new customers
External
Merging
Backwards vertical growth
Merging with a business that supplies you
e.g. Coke merging with its supplier who makes the bottles
Forwards vertical growth
Merging with a business you supply
e.g. Coke's bottle supplier merging with Coke
Horizontal growth
Merging with another business that does the same thing as you
e.g. Coke merging with Pepsi
Diversification
Merging with an unrelated business
e.g. Coke merging with Pets at Home
Being taken over
Hostile takeover