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Week 11 - Branding trends - Coggle Diagram
Week 11 - Branding trends
Explain how brands can define a new subcategory
Create a "must have" product which defines a new sub-category. Winning - competitors not considered
How to win sub-category
Reframe the Subcategory
Create a “Must Have” that defines a new subcategory
Prevent competitors from being considered.
Define how to achieve “sweet spot communication”
Sweet spot
Brand stories activate emotions and communicate values.
A brand story is a complete picture of various elements:
from website copy
to social media,
to traditional advertising.
It’s the way your brand presents itself to the world and the way the public perceives you.
Sweet spot
Explain the importance of brands having a “higher purpose”
Importance
Inspire customers
Authenticity
Mission & Values
Visible Program
EG Patagonia