BENEFITS: 1. well-suited for exploring hidden reasons behind complex, interrelated, or multifaceted social processes like inter-office politics where quantitative evidence may be biased, inaccurate, or difficult to obtain; 2. not helpful for theory construction in areas with no or insufficient a priori theory; 3. appropriate studying context-specific, unique, or idiosyncratic events or processes; and 4. help uncover interesting & relevant research questions and issues for follow-up research.