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What is Strategy? Article (Peroter, 1996) - Coggle Diagram

- - - - Motivate employees better
      - Use advanced technology
      - Eliminate wasted efforts
  - - - Cost advantage arises from performing these activities more efficiently
- - - - Compromises and inconsistencies in the pursuit of growth will adversely affect competitive advantage
      - What approaches to growth enhance strategy?
        
        Deepening strategic positions and fit
        
        Disciplined concentration on fit activities
    - - Which of our products / services varieties are the most distinctive?
      - Which of our products / services varieties are the most profitable?
      - Which of our customers are the most satisfied?
      - Which of our activities in our value chain are the most different and effective?
    - - Teach others about strategy
      - Strategy renders choices about what not to do as important as choices about what to do.
      - Setting limits
      - Deciding what group of customers to serve
      - Preserve Strategic discipline and clear communication