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W05 - MyMostTrusted + your searches & messages, HOW TO OPERATE THIS…
W05 - MyMostTrusted + your searches & messages
What is MyMostTrusted? :check:
MyMostTrusted is
Your LI personal assistant
It saves you a lot of manual work
But first
Why would you use LinkedIn?
What's your purpose for
connecting with others on LinkedIn?
When reaching out to others on LinkedIn
will they think
you want something from them
(why else would you reach out to them)?
OR that you are wanting to help them
meet relevant others?
In other words,
that you want to
build trust with them?
Are you comfortable with this?
If you suggest meeting on Zoom
In your LinkedIn Connection Request
There is a good chance they'll look at
your LinkedIn profile
If the first paragraph in your about section
2 more items...
Also, the more visually appealing the better
1 more item...
If you are currently using LinkedIn
as a customer acquisition strategy
Will our strategy dilute this?
Not necessarily
Relationship building and customer acquisition can be compatible
The CC's primary purpose is
To help you build a team
of team-building
advocates
We facilitate
relationship-based
network-building
Resulting in a large and increasing
number of others advocating for you
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Why do we focus so much on LinkedIn? :check:
I already know a lot of people
Great - speak with those you know
To see if they are open to
working more closely with you
To build a network that will proactively advocate for them (and vice versa)
How could they benefit from being part of your team and part of the CC?
Research shows that more opportunities come from your weak ties
Your team members may not know as many people as you do
You need to be able to show them how to build trust with relevant others on LinkedIn
What about other platforms?
Why?
Pleasing methods
or pleasing results?
Do other platforms
Produce faster, better results?
Can you teach your team how to use them?
Compare with LinkedIn
200 Connection requests
On average leads to
5 good team members
5 Connection Request per day
40 days
10 Connection Requests per day
20 days
5 team members duplicating
1 more item...
How many minutes per day?
How many minutes per day?
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How to Triage your Filtered List :check:
Ignore
2nd level - send a connection request
Suggesting you meet on Zoom
1st level - send a message
Suggesting you meet on Zoom
T6
How many invitations to connect
will you send per day?
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Arrange a Discovery Zoom :check:
Do not Invite to a CC Intro
Invite to a CC Intro
Follow-up
Initiate your first onboarding session
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How to engage with those that have already connected with you on LI (your 1st-level connects) :check:
T3
How well do you know them?
Most of your team members
won't know most of their 1st Connects
What would your message say?
How do you feel about
reaching out like this?
You are doing them a favour
You have the connections
If all goes well
you can introduce them to many
other relevant high-quality contacts
You are not looking for anything
from them immediately
This is just a quick chat on Zoom
to see if it's worth proceeding further
See the main topic for an example
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Understand the difference between your 1st and 2nd level LinkedIn connections :check:
The MyMostTrusted
Chrome Extension
T9
Makes interacting with others
on LinkedIn easy
YOUR HOMEWORK:
Learn how to use MyMostTrusted :check:
Your invitation to connect message
(reaching out to your 2nd-level connections) :check:
T4
What's your Objective?
To have a face-to-face meeting on Zoom
What we call a "Discovery Call"
The message that accompanies
your invitation to connect
can only be 300 characters long
Think of your message as having 2 parts
The first part of your message varies
depending on what they have on their profile
For example:
It's great to see we both believe in making a difference in partnership with others.
This is followed by a part which is always the same
Hopefully (like me) you also value stronger relationships outside LinkedIn?
If so, let's connect with a view to meeting on Zoom or equivalent.
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What are LinkedIn
Boolean Searches? :check:
T5
The free version of LinkedIn
Allows you to enter filters for
Connection level (1st, 2nd, 3rd)
Geographic locations
The text you would like to search for
This text can contain
the Boolean operators
(must be in capital letters as shown to the left)
OR
If you have more than 5 OR's
LinkedIn will issue an error message and
ask you to simplify your search
NOT
AND
A space between words
is interpreted by LinkedIn as AND
Use Space instead of AND
to avoid being restricted to 5
The free version of LinkedIn has a "Commercial Limit" of about 15 searches PER MONTH
If you exceed this, you will have to wait till the start of next month to do more searches
We will show you how to save
the search so that you don't have to keep doing a new search
All versions of LinkedIn
You can send a maximum of 100 Connection Requests per week
Choose carefully!
Examples
tall dark handsome
All profiles returned from the search
must contain all 3 words
tall OR dark OR handsome
All profiles returned from the search
may contain any of these words
(founder OR entrepreneur) ("digital marketing" OR information) (relationships OR others OR difference OR partner) NOT(talent) NOT(recruitment)
Boolean searches can be
sophisticated and powerful
You can get help with this in other sessions
It's worth taking the effort to think about it
To save you a lot of time and help
you quickly find good
network-building partners
Think about how best to structure your searches to find great network building partners for your team
Include words that help
you find like-minded attitudes
The words "Others" & "Difference"
Often indicate they are interested in
making a difference in the lives of others
Include words that help you find others that are likely to be interested in expanding their networks
Such as owner, founder, start-up, entrepreneur
Include words that will
make it easy for you to connect
If they have a similar profession or entrepreneurial spirit you will have an affinity which can make it easier to connect
This may make it easier to talk about things you have in common
As you examine profiles
Take note of words that you may want to include in future searches
Ideally, your search should
yield about 500 profiles
Anything above 1000 is wasted
because LinkedIn will only allow you to access the first 1000
CLICK HERE for more hints and tips :check:
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Here's a great little video
showing you how to enter filters in LinkedIn :check:
T7
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W05 Quiz
About
CLICK HERE
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HOW TO
OPERATE THIS MIND MAP
PUT THE BUILDERS MENU ON YOUR PHONE (3 easy steps)
CLICK HERE
How to exit full screen mode when the facilitator is sharing their screen
CLICK HERE