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1.4 - Coggle Diagram
1.4
The integrative role of strategy Lecture
Domimique Lelievre, Uni of Leeds ,2018)
The influence of external environment, internal resources and capabilities and its values and sense of purpose
What is Strategy?
An outline of how a business intends to achieve its goals. The goals are the objectives and the strategy sets out the route to the objectives
Henry (2008)
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Strategy is constrained by the external environment, internal resources and capabilities, the sense of purpose and values
Collins and Porras, 1994, p.56
"The real reason why companies exist is that they provide something which is unique"
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