Please enable JavaScript.
Coggle requires JavaScript to display documents.
Creative Portfolio - Coggle Diagram
Creative Portfolio
Key Words
Branding
Seamless
Intuitive
Design
Corporate
Value
Vision
Personality
Streamlined
Contributes towards SEO Optimization
Creates a better understanding
of audience needs / expectations
Trends
Characteristics
Expressive
Loves to learn / grow
as an artist
Dynamic
Flexibility
User-centric
Consistent
Design
Logos
Fonts
Colours
Navigation
(Design Elements)
Reflect brand personality
Consider cultural associations
(Colours)
Semiotics
Encourages a more seamless adoption of the brand
Furthers insights that may be absent
from initial target audience research
Adopts existing / favorable cultures
Seamless communication / Shapes
consumer understanding of the brand
Identifiable and recognizable
imagery (E.g : Iconic McDonald's logo)
Emotional branding
Creates a lasting impact on users / Builds brand loyalty
Evokes positive memories in conjunction
with brand association
Example: Coca-Cola
Campaigns: - The “Share A Coke” Campaign
Appeal to subconscious needs
/ mutual strife's (BLM / Sustainability)
Brand Image
Product / Brand need to supplement
each other
Qualities that people can
resonate with
Trustworthiness
Aakers Brand Vision Model
Brand Association
Positive brand associations /
build connections
Perceived Quality
What makes the brand unique
Brand Awareness
Brand Loyalty
Execution
Planning
High-fidelity prototypes
Desktop
Tablets
Mobile
Final Prototypes
Adobe XD Prototypes
Wireframes
Site Maps
Style Guides
UI Inventory
User Journey
Content
Project Images / Videos
Copy Writing
Guidelines
User Flow
UI Components
Branding elements /
Visual identity
Principals to follow
Design with purpose
Minimalism
Simplistic Navigation
Content build as to accommodate
visual hierarchy
Grid based layout
Responsive
Fast loading times
Brand Personality
Concepts
Minimalistic / High-class
E.g: Apple
Energetic / Excitement
E.g: Nike
Sincerity & Competence
E.g: Tesla
Stamina / Strength
E.g: Harley-Davidson
Sophistication
E.g: Rolex
Wholesome
E.g: Disney
Vision
Reflects what the brand strives to achieve /
creates shared / common goal with consumers
Inspire happiness
Create opportunities for users
to reach their creative potential
Inspires curiosity
Empower users
Provide innovative solutions to contemporary challenges
Creative Skillsets
Creativity
Adobe (Premier Pro, Illustrator, Photoshop
After Effects)
3D Software (Blender)
Strategy
Critical thinking
HTML / CSS / JS
Story
Reflect real world challenges
& solutions
User narratives
Background
Insights
Perspective
Build compassion
Influences
Salvador Dalí
Linkin Park
Love, Death & Robots
Francisco Goya
World issues
Sustainability
Body image /
self-esteem
challenges
Deforestation
Social responsibility
Covid pandemic
