Ideally, experience design actively encourages participation, and interaction is central to its success. Pre-created content passively viewed or consumed by visitors does not make for engaging or compelling experiences. As well as the other aspects of design already covered in previous chapters, it is worth stressing that designed experiences involve a narrative aspect— actions unfold over time and are linked via some kind of story. While designers can map these narratives, as in the case of Disney, they should ideally also leave space for visitors’ improvisation and creative capacity. In this way, designing experiences draws upon ideas derived from theater, film, and video games as much as traditional design fields. Importantly, experiences need not be simply entertaining, but can be instructive, informative, and inspiring.