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MARKETING - Coggle Diagram

- - - - Renee
        
        Indeed job interviews to license stylists
        
        LinkedIn and Yelp page
        
        Tape-in hair extensions for Vixens girls
        
        Targeted campaign for Vixens dancers
        
        Clip-ins + Jessica and house moms
        
        Passing out our information to educators
    - - Continuous entry of salon connections
        
        Narrow down to salons that only specialize in tape-ins
        
        Follow up call for sample/sales appointment
    - - Dropping off hair sample to Debbie
      - Select top Tape-in Specialist to test our product
      - Communicate with Gina,
        mail Sample
      - Luxe Locs Promo Team
        
        Business cards and information
        
        Set up a Happy hour or Ladies Night promo event
        
        "On the ground" team in Ft. Lauderdale and Boca area
        
        Name for team? Luxe Locs Angels?
- - - - Targeted social media posts
      - Initial trial month: 1 post/ a day across all platforms. At least 1 instagram story (photo or video)
        
        -Create target goal for new followers.
        -Analytics run bi-weekly
      - Need to secure a social media influencer that aligns with our brand
      - Communicate DM/s or potential clients to Ashley immediately
    - - Photo Shoot SUNDAY NOVEMBER 21
        
        full day photo shoot w/ clients & models. makeup, hair, professional photogropher. Debbie for hair?
        
        Potential Photo Shoot Models
        
        Ashley
        
        Alex
        
        MJ
        
        Renee
        
        Karla
        
        Kim Goodman
        
        Candy?
        Amanda Shooters ?
        
        Christine?
        
        CREATE LARGE AMOUNT OF CONTENT. CLIENTS ARE THE TRUE FACE OF THE BRAND
      - Videos of product & clients
        
        Ashley creating videos/tutorials all about hair extensions, FAQ's, educating new followers
        
        Clients are the true face of the brand
        
        Create Brand list
        -objections
        -who we are
        -what we offer
        -client experience
        
        The process of application
        on video
        
        Produce live outdoor video
        for colors for stylist
        Hire descriptive writer for
        color names
        
        Lead questions for clients so they know what to say