Please enable JavaScript.
Coggle requires JavaScript to display documents.
MARKETING - Coggle Diagram
MARKETING
VISION
LOGIC
lived in/ every day extensions
EDUCATION
DREAM
ANALYSIS/ THE PROCESS
MANAGEMENT
PLAN
MOTIVATION
TEAMWORK
DECISION
INSPIRATION
RISK
PAST
FUTURE
IDEA
SUCCESS
LOYALTY
SALE
SOLUTION
PRODUCT
BUSINESS
GOAL
SALE
TRUST
STRATEGY
Online Investment
SEO Pricing & Budget
Targeted Google ad's budget
and paid ad"s
TRADITIONAL MARKETING
Product knowledge
Renee
Indeed job interviews to license stylists
LinkedIn and Yelp page
Tape-in hair extensions for Vixens girls
Targeted campaign for Vixens dancers
Clip-ins + Jessica and house moms
Passing out our information to educators
Hub Spot
Continuous entry of salon connections
Narrow down to salons that only specialize in tape-ins
Follow up call for sample/sales appointment
In- Person Marketing
Dropping off hair sample to Debbie
Select top Tape-in Specialist to test our product
Communicate with Gina,
mail Sample
Luxe Locs Promo Team
Business cards and information
Set up a Happy hour or Ladies Night promo event
"On the ground" team in Ft. Lauderdale and Boca area
Name for team? Luxe Locs Angels?
TECHNOLOGY/ ONLINE
SOCIAL MEDIA
Camryn Hambro
$150 month-month
Targeted social media posts
Initial trial month: 1 post/ a day across all platforms. At least 1 instagram story (photo or video)
-Create target goal for new followers.
-Analytics run bi-weekly
Need to secure a social media influencer that aligns with our brand
Communicate DM/s or potential clients to Ashley immediately
Creating Content for
Lived in Extension Campaign
Photo Shoot SUNDAY NOVEMBER 21
full day photo shoot w/ clients & models. makeup, hair, professional photogropher. Debbie for hair?
Potential Photo Shoot Models
Ashley
Alex
MJ
Renee
Karla
Kim Goodman
Candy?
Amanda Shooters ?
Christine?
CREATE LARGE AMOUNT OF CONTENT. CLIENTS ARE THE TRUE FACE OF THE BRAND
Videos of product & clients
Ashley creating videos/tutorials all about hair extensions, FAQ's, educating new followers
Clients are the true face of the brand
Create Brand list
-objections
-who we are
-what we offer
-client experience
The process of application
on video
Produce live outdoor video
for colors for stylist
Hire descriptive writer for
color names
Lead questions for clients so they know what to say
Schedule social media content consultation with Olivia w/ OMG Artistry
Register on Truth
new social media platform
Hire a descriptive writer for social media and website posts