Please enable JavaScript.
Coggle requires JavaScript to display documents.
The sale of service - Coggle Diagram
The sale of service
Characteristics of services
Ownership
Simultaneity
Heterogeneity
Inseparability
Quality measurament
Perishability
Nature of demand
Intangibility
Surveys
Design
Result`s analysis
Goals
Sales argument
Features
Transparents Management
Obligations of administration
The administration cannot select its clients
Guaranted budget
Legal rigdity
Decisions taken by chartered bodies
Types
Private
Public
The services sales force
it can be
External
Internal
Functions and objectives
Maintain and improve customers relationships
Collect information and transmit it to the company
Communicate the characteristics of the services
In the short term
long term
Strategy
Target Market
Aspects
Intangible nature
The terms
Oblogations
Perishable character
Service Sales Objectives
Specific term
Mesurable
Archivable challenge
Proposals
What to value?
Our prices
Our services
Our clients
Our products
Our workers
What is the most important in the companies?
Be kind with customers
Stablish best prices