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Sunriver Brewing Company - Coggle Diagram
Sunriver Brewing Company
Strengths
Locally owned business, who is deeply connected to the community. Connection with customers runs strong.
Production Facility is also local, so the product is always fresh. Nothing in imported from out of town, so nothing has time to lose its taste.
Community Outreach, they are very connected and are involved in many projects to better Central Oregon as a whole.
Provides multiple products all through the same company, reaching a larger number of customers.
Three great physical locations where both local and people visiting can come inside to their "local" pub and enjoy some good food, with good company.
Weaknesses
SBC produces quality, craft beer. Quality control is very important to this company and this could be a problem if they are hoping to produce a large amount of product quickly. This could hold them back from growing.
With a small local production facility, products are limited and SBC may not be able to keep up with their competitor.
Only having 3 pubs all located in Oregon they have much less exposure to the public.
Locally sourced, so everyone from the cooks to the brewers are at the mercy of the local suppliers. This can lead to weakness in service and product quality.
I would also state that right now while COVID is an issue having three physical locations can be a weakness, going through and dealing with all the mandates and regulations.
Opportunities
There are starting to be opportunities to hire now people as well as bring new ideas to the board because thats what makes craft beer special.
There are plenty of opportunities for expansion to other markets, since this company is a small local company they have so much room for growth.
With so many talented minds working on this team, the possibilities for new products and opportunities to be on the cutting edge of the craft brew community is out there for SBC to grab.
Though SBC is already doing a lot there are always more opportunities to do more outreach in the community. SBC loves Central Oregon and I would love to see them partner with some other local companies to really make a change.
Opportunities for this company are great small business in the area many use there beer they can market more like this.
Threats
Everyone is going to have an opinion about your business and usually your local regulars are the most opinionated. They can be brutal and in the online world this is where you must excel in the PR department.
Our book states "Weaker Dealer Network Than key Rivals"(Gamble 2019 p 71) being a small business it lacks the large national capabilities that larger companies my have
Our book states Higher Overall Unit Costs Relative To Key Competitors(Gamble 2019 p 71).Sunriver brewing company on average is slightly more expensive than other domestic beers that you my find in any bar or store.
Other threats are other craft beer companies that are hoping up all over the state one I know that is coming next to my work there is that may be a threat the this company
A threat to this small local company could be the current state of our economy, small, locally owned businesses all around me have been struggling and in some sad cases, shutting down. I would hate to see this happen to SBC.
REFERENCES
Gamble, J. E., Peteraf, M. A. & Thompson, A. A., (2019). Essentials of strategic management: The quest for competitive advantage. McGraw-Hill Irwin.
“Beer.” Sunriver Brewing Company, 7 Sept. 2020, www.sunriverbrewingcompany.com/beer/.
