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The sale of services By: Andrea - Coggle Diagram
The sale of services By: Andrea
Surveys
Most appropiate data colleccion method
Survey techniques
Private interviews
Market research
Group sessions
Customer dashboards
Hidden client
Customer serveys
Phases of a survey
Select a representative sample
Choose where it win take place
Define the population
Choose the moment and duration
Produce the questonnaire
Quantify the results
Translate the results into concrete actions
Guidelines for affective surveys
Define about customers
Use simple language
Start with dear questions
Avoid complex questions
Clarify the answer alternatives
Inform respondents
Process the information to conclusions
SWOT
Yelmo Cine Survey
Characteristics of services
Ownership
The cannot own the service
Inseparability
Cannot be seporated from the service provider
Perishability
Perish as soon as they are used
Intangibility
We cannot touch them
Heterogeneity
Cannot be standarelized
Simultaneity
Cannot move channels of distribution
Quality measurement
Enquires
Nature of demand
Service are fluctuating in nature
Sales
argument
Is a help for sellers
Private
The service offered
The target
The client
Public
Features
Obligation of the administration to guarantee the service
Non-exclusive service
Transpparent management
Legal rigidity
Decisions taken by chartered bodies
Strategies
Adapt supply to demand
Materialize the intangibility
Insist on the result
Provide image and brand of trsut
Offers and discount strategies
Provide complementary services
Offer free samples
Explain the differences compared
Personalized quality
Proposals
What we want to sell
Client expectations about the service
What the curtomer values:
Agility and speed
After-sales service
Factors inherent to the service
Monitoring and anticipating needs
The availability of he preocessional
