Please enable JavaScript.
Coggle requires JavaScript to display documents.
ORGANIZATIONAL CHANGE: A MATTER OF INDIVIDUAL AND GROUP BEHAVIOR…
ORGANIZATIONAL CHANGE: A MATTER OF INDIVIDUAL AND GROUP BEHAVIOR TRANSFORMATION
INDIVIDUAL BEHAVIOR: SOME THEORETICAL PROPOSITIONS
Behavior is the result of the benefits it yields.
-A set of action undertaken in a given environment. Positive (such as rewards, incentives, positive reinforcers)
Negative (such as sanctions, punishments or other negative reinforcers).
Social behavior is an exchange process(action and reaction)
The aggressiveness/approval principle
The deprivation/sufficiency principle
The value principle
The principle of stimuli similarity
The success principle
KURT LEWIN: A THEORITICAL MODEL OF ORGANIZATION CHANGE
The propositions underlying it
can be formulated as follows
Individual behavior is a merger between personality traits and environmental features.
Facilitating behavioral change at individual level-involves creating an imbalance in the field
Understanding & predicting individual behavior requires grasping the interdependence between an individual and his conditioning environment. Creating 3 state of disequilibrium.
UNFREEZING stage/THEORIST
Feeling of dissatisfaction and discomfort. The aim of such an action is to undermine the self- satisfaction feeling induced by group norms acceptance.
MOVING stage
Unproductive behavioral patterns. The most important include the following: redefining roles, responsibilities and organizational relationships, developing skills and competencies, encouraging change promoters and removing change resistance agents.
REFREEZING stage
The solution towards creating it consists of consolidating organizational culture and structure, as well as the reward system.
Conclusion from this theory:
-Individual behavior change is possible by acting upon the group norms enforcing it.
-Behavioral change rests upon identifying and acting upon the values upholding the attitudes of affiliation to group norms.
ATTITUDE CHANGE: A PREREQUISITE FOR BEHAVIORAL CHANGE
The concept of accessibility and, inherently, the relationship between behavior and attitude
The more frequent the mental association between an object and its emotional assessment, the more complex their interrelationship.
Human- pay more attention to the objects associated with accessible attitudes.
Accessible attitudes act as filters for information processing/
Factors contribute to attitude change and, inherently to behavior transformation.
-4 categories
i)The source
ii)The message
iii)The receiver
iv)The target
The source massage to changing attitude depend on:
Credibility
Source’s attractivity for the receiver- familiarity, similarity with the target and liking
Power- reward or to punish can influence a lot publicly or privately held opinions
2 important factors at massage target ( receiver to process massages
Motivation: degree of commitment and the need to learn
Competence- motivated a receiver is to listen to a source’s message and, eventually, to change his attitude and behavior
ORGANIZATIONAL CHANGE: A MATTER OF INDIVIDUAL AND GROUP BEHAVIOR TRANSFORMATION. SOME PREREQUISITES
Involves undermining the self- sufficiency feeling
Change is a matter of interrelationships and facilitated by organizational infrastructure.
Synonymous to learning by continuously questioning habit and norms
It a process of discovery, of testing and validating alternatives.
Change- result of
taking responsibility
Change- matter of honesty oneself and to the others
Matter of competence
An individual’s motivation to change depends on the costs/ benefits ratio.