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B207.- TMA 1 - 9th Dec - Coggle Diagram
B207.- TMA 1 - 9th Dec
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Learning Outcomes:
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your critical understanding of why new products and services are imperative to contemporary business practice
your ability to select information from a case study, and develop arguments based on that selection
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your ability to use academic and business and management language appropriately and effectively to communicate your ideas
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Part A
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80 marks, no more 1000 words
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Q1: Iwoca’s stated mission is to ‘to make financing available to a million customers’. Drawing on evidence from the case study evaluate their mission statement against the ‘six successful tests of a mission statement’ (Wilson and Gilligan, 2005). (30 marks)
Q2: What might have been the advantages and disadvantages to Iwoca in raising investment through family and friends as opposed to other forms of finance? (25 marks)
Q3: Describe five external business environment challenges which might affect Iwoca’s business model. (25 marks)
Part B
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20 Marks, no more 200 words
In Week 9 (sessions 17 and 18) you explored both public and not-for-profit management. Create a mind map showing how the main themes and concepts from these sessions relate to each other.
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Marking Criteria
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your ability to communicate effectively: clarity and economy of writing, and clarity of structure
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good academic practice: citing and referencing of ideas taken from all sources other than your own thinking, including the case study and the B207 materials.
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