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Quality in the different phases of a ourist vacation - Coggle Diagram
Quality in the different phases of a ourist vacation
literature reviews
Segmentation
sociodemographics
lifestyle
buyer behav-ior
geographic origins
psychographics
benefits, motiva-tions
expenditure
Quality of Trip Experience
during traveling
after traveling
before traveling
The number and type of stages or phases may vary dependent on the context of the trip
Method
Study Site
Northern Norway
Measurement of Motivation and Qualityof Trip Experience
A set of 13 motivation items was developed on the basis of a review of the related literature
Data Collection
survey of tourist experiences at tourist attractions and destinations in Northern Norway
Result
Demographic Information
Male (51%) and female (49%). Age range was from 18 to 82 years old and the average age was 43 years old. Most respondents had at least some college educa-tion (79%). Slightly over 57% reported annual income of more than US$70,000. Thirty-four per-cent of respondents preferred a natural scenery trip; the remaining (around 66%) represented the catego-ries of historic/cultural heritage trip (28%), outdoor activities (16%), entertainment/recreation/gaming (11%), attending festivals and events (.7%), and vis-iting friends and relatives (7.4%).
Comparison Between Two Clusters of Motivation
cluster 1 revealed a stronger moti-vation in family togetherness while cluster 2 was personal enrichment.
Factor Analysis of Motivation
“Personal enrichment,” “Escape,” “Socialization,” and “family togetherness.” These four factors groupings explained 60% of the variance in moti-vation and all 13 items.Overall, 100% of the grouped cases were correctly classi-fied based on discriminant analysis.
Factor Analysis of the Quality of Trip Experience Variables
These four factors groupings explained 61% of the variance in on-site phase variables and all 15 variables had factor loadings of over 0.45
Conclusion
luster 1 mem-bers chose family togetherness as the most impor-tant motivation for visiting Northern Norway, while cluster 2 members selected personal enrich-ment and socialization as the key motivations
It is clear from this study that, based on motiva-tion, visitors to the Arctic region are not homoge-neous