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Case study - Coggle Diagram
Case study
Conclusion
Based on motivation, visitors to the Arctic region are not homogeneous.
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cluster 1 members chose family togetherness as the most important motivation for visiting Northern Norway
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Results
no significant difference between the two clusters of visitors regarding pretrip planning experience
compared to cluster 1 members, cluster 2 mem-bers considered that en-route and on-site experiences were more important variables in contributing to their overall quality of vacation experience
There was no difference regarding income distribution, level of education, and number of vacation per year between the two segments.
Literature reviews
Segmentation
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a classification scheme is devised based on multiple attributes to classify cases into groups. It mainly identifies the sizes and number of visitor segments that were previously unknown by using factor-cluster statistical analysis
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