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MICRO ENVIRONMENT - Coggle Diagram
MICRO ENVIRONMENT
Publics
iv) citizen action public - a company's marketing decisions may be questioned by consumer organizations, environmental groups or others
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vi) general public - a company needs to be concerned about general public's attitude toward its products and activities
ii) media public - it carry news, features and editorial opinion
vii) it include workers, managers and the board of directors
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customer
i) consumer markets - consist of individuals and households that buy goods and services for personal consumption
iv) government markets - made up of government agencies that buy goods or services to produce public services or transfer the goods or services to those who need
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v) international markets - consists of these buyers in other countries, including consumers, producers, resellers and governments
ii) business markets - buy goods and services for further processing or for use in their production process
Marketing Intermediaries
ii) physical distribution - helps the company to stock and move goods from their points of origin to their destinations
iii) marketing services agencies - the marketing research firms, media firms and marketing consulting that helps the company target and promote its products to the right markets
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iv) financial intermediaries - helps finance transaction or insure against risk associated with the buying and selling goods
Company
marketing management takes other company group into account group such as top management, finance and accounting
top management sets the company's mission, objectives, board strategies and policies
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