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Promotion - promotion (Marketing Communications - Coggle Diagram
Promotion - (Marketing Communications
Promotion Mix
Advertising
Paid, mass communication thru mass media
Builds wide awareness
Impersonal, one way, limited flexibiity
Personal Selling
Oral, salesperson to cust
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Sales Promotion
Purchase incentives
Sales promoting
Perceptional damage, short-term
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Digital Marketing
digital communication
Global, can be personal, flexible
Expensive set-up, intrusive, security risks
Sponsorship
Paid Association
High visibility, pos.assoc.
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