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MARKETING ENVIRONMENT - Coggle Diagram

- - - - build/ maintain relationships
        
        target customers
  - - - make things happen
      - prevent before problems come
- - - - company
        
        relationships/ considerations
        
        other groups/ departments
        
        top managers
        
        finance
        
        research & development (R&D)
        
        purchasing
        
        operations
        
        accounting
      - suppliers
        
        supply availability
        
        shortages
        
        delays
        
        labour strikes...
        
        damage
        
        sales
        
        customers' satisfaction
        
        price of materials
      - marketing intermediaries
        
        help
        
        to final customers
        
        promote
        
        sell
        
        distribute
        
        types
        
        resellers
        
        help
        
        find customers
        
        make sales
        
        include
        
        wholesalers
        
        retailers
        
        physical distribution firms
        
        stock
        
        ship goods
        
        transportation companies
        
        marketing services agencies
        
        help
        
        target
        
        promote
        
        include
        
        marketing research firms
        
        advertising agencies
        
        media firms
        
        marketing consulting firms
        
        financial intermediaries
        
        include
        
        credit companies
        
        insurance companies
        
        banks
        
        help
        
        finance transactions
        
        insure
      - customers
        
        consumer markets
        
        personal consumption
        
        individuals/ households
        
        business markets
        
        furthur processing
        
        production process
        
        reseller markets
        
        resell
        
        at a profit
        
        government markets
        
        goverment agencies
        
        public services
        
        international markets
        
        consumers
        
        producers
        
        resellers
        
        governments
      - competitors
        
        direct
        
        similar products
        
        indirect
        
        different products
        
        same needs
      - public
        
        financial publics
        
        funds
        
        media publics
        
        news, features, editorial opinions
        
        government public
        
        goverment developments
        
        local publics
        
        neighbourhood residents, community organizations
        
        citizen - action publics
        
        consumer organizations, environment groups, minority groups
        
        general publics
        
        general public's image
        
        internal publics
        
        board of directors, volunteers, workers, managers
  - - - serve customers
- - - - demographic
        
        human populations
        
        size, density, location, age, gender, race, occupation...
        
        demographic trends
        
        age, family structure, geographic population shifts, educational characteristics, and population diversity
      - economic
        
        affect
        
        consumer purchasing power
        
        spending patterns
        
        trends
        
        income
        
        consumer spending patterns
      - natural
        
        natural resources
        
        needed
        
        affected
        
        trends
        
        shortages of raw materials, increased pollution, increased government intervention, greater attention to environmentally sustainable strategies
      - technological
        
        most dramatic forces
        
        changing marketplace
        
        create
        
        new products, opportunities...
        
        kill off
        
        older products
      - political/ legal
        
        laws, government agencies, pressure groups...
        
        3 main purposes
        
        protect
        
        companies
        
        unfair competition
        
        consumers
        
        unfair business practices
        
        interests of society
        
        unbridled business behaviour
      - cultural
        
        affect
        
        society’s basic values, perceptions, behaviours
        
        persistence of cultural values
        
        core beliefs and values
        
        persist
        
        passed on from parents
        
        reinforced by schools, churches, business, government
        
        secondary beliefs and values
        
        more open to change
- - - - best
      - advantages
      - customers' thoughts
    - - improvement
      - customers' thoughts
      - comparison with competitors