Please enable JavaScript.
Coggle requires JavaScript to display documents.
GUEST TARGET & MARKET SEGMENTATION- Japanese hotel - Coggle Diagram
GUEST TARGET & MARKET SEGMENTATION- Japanese hotel
IDENTIFY
CUSTOMER GOALS
IKIGAI
FINDING A
PURPOSE IN LIFE
WHAT YOU LOVE
PASSION
MISSION
WHAT THE WORLD NEEDS
MISSION
PROFESSION
WHAT YOU'LL GET PAID FOR
PROFESSION
VOCATION
WHAT YOUR GOOD AT
VOCATION
PASSION
PATTERNS OF BEHAVIOUR & PURCHASE
NO WASTE
EXPENSIVE TASTE
HIGH-QUALITY STANDARDS
LONG AND GOOD CARE OF BELONGINGS
ONLINE
COLLECTIVIST
SOCIETY
INFLUENCED
GIFT-GIVING CULTURE
COMMUNICATION CHANNEL
FACE 2 FACE
PHONE
TV
LINE
EMAIL
SOCIAL MEDIA
YOUTUBE
FACEBOOK
TWITTER
INSTAGRAM
TIKTOK
RESERVATION CHANNELS
ONLINE
BOOKING
EDREAMS
TRAVEL AGENCY
HOMEPAGE
GEOGRAPHIC
LOCATION
BCN
TYPES
CITIZENS
SPANISH
JAPANESE
JAPANESE TOURISTS
LEISURE
BUSINESS
JAPAN
OTHERS
URBAN
WEATHER
SIMILAR TO BCN
DEMOGRAPHIC
GENDER
MALE
/ FEMALE
INCOME
2325€ /MONTH
ETHNICITY
ASIAN
EDUCATION
PRIMARY
SECONDARY
HIGHER EDUCATION
UNIVERSITY: BACHELOR IN ECONOMICS
Master of Sciences (MSC): MBA- Master of Business Administration
JOB
SALESMAN FOR FUJITSU
AGE
27 Y.O
PSYCHOGRAPHIC
INTERESTS
ONSEN
MANGA
DRINKING
SAKE
SHOCHU
BEER
WORKING
KARAOKE
LIFESTYLE
WAKE UP
7.00 am
LEAVES HOME
7.15 am
BIKE TILL
NEAREST
TRAIN STATION
7.25 am
PAYS WITH IC CARS
USED FOR
STORES
TRAINS
TAXIS
RESTAURANT
OFFICE
8.20 am
1ST APPOINTMENT:
MEETING
9.30 am
2nd MEETING
11 am
LUNCH AT THE OFFICE
12.40 pm
3rd MEETING
3.00 pm
OFFICE
5.00 pm
MENTORING PROGRAM
7.00 pm
HOME
8.50 pm
BATH
10.30 pm
SOCIAL CLASS
UPPER-MIDDLE CLASS
STAGE OF LIFE
SINGLE
ADULT
BEHAVIORAL
KNOWLEDGE
ATTITUDES
MEISHU KOUKAN
BUSINESS CARD EXCHANGE
COMPETENT
IMPORTANCE
DISCIPLINED
COMMITED
RESPONSIBLE
ORGANIZED
HARD-WORKING
PUNCTUAL
POLITE
SHY
CALM
PRODUCT
USES
RESPONSES
MARKET SEGMENTATION
"BLEISURE" TOURISTS
JAPANESE CULTURE LOVERS
FAMILY LEISURE