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CHP 6 BUSINESS OPPORTUNITY ANALYSIS, 2, 1, 3, 4, 5 - Coggle Diagram
CHP 6 BUSINESS OPPORTUNITY ANALYSIS
what business opportunity analysis?
establishing demand and competitive analysis and market conditions
vital process for the growth of an organization and needs to be performed frequently
a tool to detect and evaluate the desirability of a business opportunity
types of business opportunity
buy a franchise
distributorship or dealership
filing a niche
network marketing
licensing
recognizing customer needs and wants
identifying the needs and wants of customers
sources
primary sources
observation
experiments
interviews
surveys
secondary sources
reliable
available references
mass media and electronic media
choosing a business opportunity
legality
competitors
capital requirement
risk
what emergence of opportunity?
divergent thinking mode
out-of-the-box thinking
to generate creative ideas
spontaneous, free flowing manner
convergent thinking mode
thinking that brings together information focused on solving a problem
focused on coming up with the single, well established answer to a problem
what opportunity identification and selection (OIS) ?
preparation for personal profile
development of OS (decision making) framework
generation of ideas
snap investigation
evaluation in term of OS, framework & short listing of ideas
pre-feasibility studies
opportunity selection
how analyzing business opportunities
market planning
get start
find location
analyze market
territory design
picking the right place
customer segmentation
targeting customers
marketing
understand your target consumers
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